Small business Essay Example | Topics and Well Written Essays - 1000 words

Small business - Essay Example Besides, the youth, the business also targets those who are health conscious by using only fresh foods in making their meals. Over the years the world over has had to deal with many health issues as a result of the diets majority of people choose. The fast foods that the bulwark of the UK population consumes have become their health detriment. Diseases like cancer, hypertension and diabetes have merged with weighty issues like obesity and cardiac arrests among others to terrorise people all over the world, including the UK. There is a call for people to turn to organic products and eat healthier foods to avoid these health risks (Organic food directory, 2008). The Northern Nosh had this in mind and that is the reason behind the healthy food production bit in the mission statement. Majority of the food vendors in the festivals do not consider the health of their clientele and as such sell fast foods but as a business we intend to incorporate this in our products and services. Northern Nosh is determined to do this by acquiring only fresh food from the Northern parts of UK and other fresh food suppliers. Con sidering that there is a lot of pressure for people to eat more fresh foods and organic ones for that matter instead of the genetically modified foods, Northern Nosh potentially enhances the aspect of healthy living. This healthy food aspect is also indirectly reduces the number of competitors for the Northern Nosh business as majority of the food vendors sell the fast foods which are not so healthy. We are of the view that the young people will be attracted to the fresh and healthier meals once they know it is organic and without so many rivals the Northern Nosh is likely to succeed. Apart from the healthy foods being sold, the business also plans to sell its products at reasonable enough prices for their clients to afford. With the surge of campaigns for organic foods against the genetically modified ones, the business looks forward to making profits.

The environmental impacts of the cruise industry on Caribbean island Research Paper

The environmental impacts of the cruise industry on Caribbean island nations - Research Paper Example In the Caribbean region tourism has contributed to the growth of the overall economy which had been suffering due to stagnation in tradition economic sectors. Moreover, the Caribbean island nations have been bestowed with natural beauty, decorated with exotic flora and fauna, surrounded by blue seawater and natural breezes. However, the environmental degradation caused by the cruise industry in the Caribbean region far outweighs the economic benefits. Cruising started as preferred mode of travel by the social elite in the 1920s and the latter part of the 20th century has seen tremendous growth in the industry following a decline post World War II (Johnson 2002). Worldwide cruise tourism has catered to 8.5 million customers between 1980 and 1997. The passenger figures are expected to reach 14.2 million by 2010 (Butt 2007). Today the super-mega cruise ships use cutting edge of design and technical innovation, and they offer multifaceted recreational experience on board. In 1998, the Caribbean received 50% of the world’s cruise tourism customers (Johnson 2002). In fact, the Caribbean destinations receive more cruises than stopover tourists. However, while the economy of the island nations has grown, the cruise tourism sector has expanded with sophisticated liners and offering on-board recreation, cruise tourism in the Caribbean has been exerting pressures on the fragile environments and the host communities. This is because t he cruise ships consume significant amount of resources as a result of which great pressure is exerted on the places they visit (Butt 2007). The Caribbean islands have 44% share of the world cruise market. The environmental impact has exerted pressure on the small towns, islands and island groups in the Caribbean. However, the environmental impacts also depend upon the facilities available at the destinations to manage the degradation. Tourism is the major economic activity in the Caribbean

Family Planning Program In Ethiopia Health And Social Care Essay

Family Planning Program In Ethiopia Health And Social Care Essay Access to basic services such as water and sanitation is limited and its distribution is biased towards urban areas. Thirty percent of Ethiopians (80.5% urban and 21.5% rural) have access to improved sanitation, while access to clean drinking water is slightly higher at 35 percent (90% urban and 25% rural). Sixty four percent of the adult population is illiterate; with higher rate of illiteracy among women than men. The overall current contraceptives prevalence rate among married women in Ethiopia is 14.7%, and among all women of reproductive age group is 10.3%. Thirty four percent of currently married women of reproductive age group have an unmet need for family planning (WHO, 2010). Family planning (FP) services are delivered through facility-based reproductive health (RH) services including government health facilities and health services run by NGOs and private for profit organizations including pharmacies selling socially marketed pills, condoms and Depo-Provera; and by community based reproductive health (CBRH) agents supported by a variety of international and national NGOs. Family planning services can significantly contribute to limiting the family size efforts. Strengthening contraceptive services has been shown to be effective in reducing maternal mortality. Specifically there is a role for increased access to long term and permanent contraceptive methods. Although 60% of the methods used in Ethiopia are injectables, 32% of users of injectables discontinue in the first year of use, usually because of health concerns or other issues with the method. Also 42% of women want to limit childbearing, thus they are potential clients for LTPMs. Efforts are needed to increase access to LTPM for women who do not want any more children (DHS, 2005). The Ethiopian government has been undertaking various policy reform measures and making substantial progresses towards achieving the millennium development goals. Improved policy environment and shift in government priorities towards the social sector have significantly improved access to and quality of health services. Potential health service coverage has increased from 45% in 1997 to 90 percent in 2010 (FMOH, 2010). The health policy gives primary focus on preventive and promotive health care to address the major health problems and to provide access to health services for the majority of Ethiopians. In this regard, the health service extension program (HEP) is the biggest venture of the government and flagship program of the ministry by which two female health extension workers who are government paid are being assigned at kebele level ( the lowest administrative level with 5000 population). The government has been engaged into improving health service delivery through enhancing coverage, quality and equity aiming at improving the overall health status of citizens. The various studies and routine information sources showed that the health outcomes are exhibiting encouraging results in terms of reducing child and maternal mortality. Background Increasingly, the government of Ethiopia is giving greater attention to address the issue of rapid population growth and associated demographic factors in designing and implementing different development strategies, and has recognised the rapid population growth and high fertility rate as one of the main challenges to poverty reduction. different strategic documents were formulated and being implemented like accelerated and sustained development to end poverty (PASDEP), which includes reducing the total fertility rate (TFR) and closing the gap between boys and girls education and also the health sector development program. Overview of the health sector Health status and access The government with continues support and collaboration from the development partners as well as the effort of the general public on its health has achieved a lot towards improving the health status of its citizens. However the health status of Ethiopians still remains low compared to worldwide benchmarks. In 2010, life expectancy was 58 years, maternal mortality ratio was 673 per 100, 000 live births, infant mortality rate was 69 per 1000 live births and the under-five mortality rate was 109 per 1000 live births (WHO, 2010). Ethiopias health problems are largely attributed to preventable infections ailments and nutritional deficiencies (FMOH, 2010). Health Service delivery The public sector is the major health service provider for Ethiopians. As a result of significant decentralization reforms, Ethiopias federal structure is comprised of nine regional states and two city administrations, each responsible for managing its own public health sector services. To promote decentralization and meaningful participation of the population in local development activities, decision making process in the development and implementation of the health system are shared between the federal ministry of health (FMOH) (policy guidance), the regional health bureau (RHB) policy and technical support, and the woreda or district health services (coordination of primary health care services). In order to realize the goals of the health sector strategic plan, the health service delivery was introduced in a four-tier referral system, characterised by a first line primary health care unit (PHCU), comprised of one health centre and five satellite health posts, and then the second line district hospital and specialised hospital. A PHCU is designed to serve 25, 000 people, while a district and a zonal hospital are each expected to serve 250, 000 and 1, 000, 000 people respectively. The public sector remains the major provider of health services accounting for about 67% of total health services, followed by the private sector which provides 31% of the services, and facilities owned by business enterprises accounts for the remaining 2%. The increasing number of private for profit health sector and not-for-profit, offers an opportunity to enhance health service coverage (FMOH, 2010). The policy framework Global reproductive health policy context In 1994 the world came together to create a consensus on what had previously been a deeply divisive issue: the relationship between population growth and other areas of development and was considered a groundbreaking effort for shifting population policy discussions away from simply slowing population growth to enhancing individual health and rights while focusing on social development (ICPD 1994). Since then remarkable achievements has been registered. To move the sexual and reproductive agenda forward, progressive international and regional instruments has been developed among which the most important one include the 1995 Beijing declaration and platform of action, the 2004 ICPD ten review, the 2006 Maputo plan of action on sexual and reproductive health and rights (AU, 2006), and the 2009 UN convection for elimination of all form of discrimination against women. The 2000 millennium summit adopted the United Nations millennium declaration committing their nations to a new global pa rtnership to reduce extreme poverty and setting out a serious of time bound targets with a deadline of 2015-the millennium development goals. To achieve this, UN organizations, governments, associations, private foundations, and other non governmental organizations expressed their commitments (Farina et al. 2008). National Health policy The health policy of the country was formulated in 1993 after careful assessment of the nature, magnitude and root causes of the existing health problem of Ethiopia and awareness of newly emerging health problems. Democratization and decentralization of the existing health service system were emphasised stressing on development and prioritization of the preventive and promotive components of health care, development of an equitable and acceptable standard of health service system that will reach all segments of the population maximizing the effective and efficient utilization of existing internal and external resources, promoting and strengthening of multi-sectoral and intersectoral activities, promotion of attitudes and practices conducive to the strengthening of health system development, ascertaining the accessibility of health care for all segments of the population, enriching the concept and intensifying the practice of family planning for optimal family health and planned popul ation dynamics, and intensifying family planning for the optimal health of the mother, child and family (TGE, 1993). National Population policy (1993) This major goal of the policy is harmonization of the rate of population growth and the capacity of the country for the development and rational utilization of natural resources thereby creating conditions conducive to the improvement of the level of welfare of the population. The general objective of the policy include: closing the gap between high population growth and low economic productivity through planned reduction of population growth and increasing economic returns; expediting economic and social development process through holistic integrated development programmes designed to expedite the structural differentiation of the economy and employment; reducing the rate to urban migration; maintaining/improving the carrying capacity of the environment by taking appropriate environmental protection/conservation measures; raising the economic and social status of women by freeing them from the restrictions and drudgeries of traditional life and making it possible for them to partic ipate productively in the larger community; and significantly improving the social and economic status of vulnerable groups (women, youth, children and the elderly). The specific objectives include: reducing the total fertility rate to 4.0 children per women by the year 2015; reducing maternal, infant and child morbidity and mortality rates as well as promoting the level of general welfare of the population; significantly increasing female participation at all levels of the education system; removing all legal customary practices militating against the full enjoyment of economic and social rights by women including the full enjoyment of property rights and access to gainful employment; ensuring spatially balanced population distribution patterns with a view to maintaining environmental productivity in agriculture and introducing off-farm non agricultural activities for the purpose of employment diversification; and mounting an effective country wide population information and educat ion program addressing issues pertaining to family size and its relationship with human welfare and environmental security. Some of the major areas requiring priority attentions were improving the quality and scope of service delivery: expanding the diversity and coverage of family planning service delivery through clinical and community based outreach services; encouraging and supporting the participation of non-governmental organizations in the delivery of population and family planning and related services; and creating conditions that will permit users the widest possible choice of contraceptives by diversifying the method mix available in the country (TGE, 1993). Health sector development plan Ethiopia has been health sector development (HSDP) plan since 1997, every five years it has been evaluated and revised until now. The current HSDP IV is the extension of the previous plans and aims to improve the health status of Ethiopians people through provision of adequate and optimum quality promotive, preventive, basic curative and rehabilitative health services to all segments of the population. The major goals include improving the health of mothers and children by reducing maternal mortality ratio, reducing child mortality rate and reduction of total fertility rate. (FMOH, HSDP III, 2005). National reproductive health strategy, 2006-2015 The national reproductive health strategy was developed in 2006 after comprehensive consultation process with all relevant stakeholders including various government agencies, at federal and regional level, local and international partners, and community representatives. The strategy reaffirms the commitment of the government by setting forth a targeted and measurable agenda for the coming decade. It builds upon notable initiatives undertaken like the population policy, followed by the formulation of comprehensive health sector development program (HSDP) in 1998 and the recent health extension program and the current plan for accelerated and sustainable development to end poverty which gives priority to reproductive health and family planning. The goal of the strategy is built on the momentum occasioned by the millennium development goals to garner the multicultural support needed to support the reproductive and sexual health needs of the culturally diverse population (FMOH, 2006). Adolescent and youth reproductive health strategy (AYRH) In Ethiopia people less than 15 year age group constitute about 40 percent of the general population. Most of these adolescents are less informed, less experienced and less comfortable to seek access for sexual and reproductive health information and services. Access of reproductive health care information and services targeted for young people contributes to prevent and improve many of their reproductive health problems. To address this issue Ethiopia has launched a national strategy on adolescent and reproductive health that aims to tackle the problems of early marriages and pregnancies, female circumcision, abduction and rape, and poor access to health care for 10 to 24 year olds that will be implemented for eight years (FMOH, 2007). The health extension program Health Extension Program Packages Family health Maternal and child health Family planning Immunization Nutrition Adolescent RH health Disease prevention and control HIV/AIDS TB prevention and control Malaria prevention and control First aid Hygiene and Environmental health Excreta disposal Solid and liquid waste management Water supply and safety measures Food hygiene and safety measures Healthy home environment Control of insects and rodents Personal hygiene Health Education and communication In order to expand health service coverage and improve the delivery of primary health care services to the rural population, the government has introduced an innovative health service delivery system through the implementation of the health extension program (HEP) as part of the 2002-2005 health sector development program II. The HEP moves services out of facilities to the household and village level, and involves 16 packages to be provided at grass roots level focusing on sustained prevention actions and increased awareness. Accelerated expansion of primary health services coverage has also been endorsed as part of facilitating the implementation of the HEP. The HEP empowers communities to collaborate with the government health sector at the kebele level (the lowest administrate level in a woreda [district]), to identify health problems and root causes, seek solutions, set priorities and formulate local plans of action at the grass roots level. The HEP consists of promotive and preventive health care services made accessible to all rural kebeles at a kebele health post, the lowest level of the FMOHs health system. The program includes a cadre of health extension workers (HEW), with each health post staffed by two female health extension workers. Each health post serves a catchment area of approximately 5, 000 people and refers clients to the health centre. The health extension workers have completed schooling to grade ten or higher and originally come from the communities in which they work and live. Recruiting HEWs from their community ensures a more rapid acceptance of the HEW: she speaks the local language, is respected by the community and in turn respects the local traditions and culture of the community. All HEWs receive training in the essential health promotive and preventive health care services that make up 16 health care packages identified in the HSDP. HEWs work closely with and supervise the efforts of volunteer community health workers (VCHWs), including community based reproductive health agents (CBRHAs) and community health promoters. VCHWs conduct house to house visits to provide information on family planning, exclusive breast feeding, nutrition and immunization, and refer individuals to the health post. This coordination between the HEWs and VCHWs maximizes the opportunity to obtain the desired outcomes of the HEP, as well as of the HSDP and the millennium development goals (FMOH, 2003). Problem Statement Population growth The World Bank (WBG 2004) has benchmarked a population growth rate of 2 percent per year as a level beyond which it is difficult for a countries institutions and technologies to keep up with expanding population pressures on all sectors, from water, sanitation, and agriculture to health, housing, and education. Ethiopia adds 2 million people every year, and it is the pace and imbalanced distribution of this population growth, rather than the ultimate size of the population, that most give rise to concerns. These concerns are aggravated by degradation of the environment and natural resources, increased climate variability, and market vulnerability. With 83% rural population, population growth in the rural areas adds to the growing number of rural residents who are land-short and landless. In 2009, 4.9 million beneficiaries were identified as requiring emergency food and non food assistance; another 7.5 million with chronic food insecurity receive assistance (DMFSS/MoARD, 2009). The population trends reported in the nationally representative National NFFS (1990) and Demographic and Health Surveys (DHS) 2000 and 2005 reveal a dynamic society in the early stages of demographic transitions, in which mortality has fallen but fertility remains high (DHS, 2005). With the present imbalance in births and deaths, Ethiopias population could double in size in less than 30 years. Figure 1, Population Growth in Ethiopia, 1990 to 2020, Past, Present Future Demographic Dividend When there are more working-age adults relative to children under age 15 and the elderly, those in the working ages (generally ages 15-59) have a lower dependency burden- fewer people to support with the same income and assets. Under the right conditions, this can lead to a short term but substantial economic bonus. This demographic bonus is a window of opportunity to increase economic output because of the larger workforce; save money on health care and other social services; improve the quality of education; invest more in technology and skills to strengthen the economy; and create the wealth needed to cope with the future aging of the population. As much as one-third of the rapid economic growth among the East Asian tigers can be explained by the growth in the labour force as fertility declined and by the increase in savings and accumulation that accompanied this growth. A demographic dividend will not be realised without prior investment. An educated and unskilled youth populatio n can threaten rather than enhance national stability and economic security (Ringheim et al. 2009). Ethiopia has a great likelihood of capturing a demographic bonus or dividend if manage to slow population growth, if women have fewer children, the altered age structure of the population produces a more favourable ratio of adults in their economically productive years to dependent children and the elderly. With fewer children requiring education and health services, the government has great discretion to invest resources in other critical areas. Greater investment and increased savings create a one time, age structure-related economic growth spurt that is either captured or forever lost. Fertility Determinants In Ethiopia, the proportion of all women who are married has declined as a result of a rising age of marriage and an increase in the proportion of women remaining single. This change is responsible for most of the modest decline in fertility in the last decade. While contraceptive use has not yet played a major role, Ethiopia has among highest levels of unmet need for contraception in Africa (Ahmed J and Mengistu G, 2002). Patterns of family formation are intricately related to the social and cultural norms and practices of society. Marriage is the result of an often extended social process involving the couples, their families and the wider community. The right to found a family is paralleled by the right not to be coerced in marriage. Although information is not readily available about the degree to which this rights are realised in Ethiopia, questions arise in relation to early marriage and limiting number of children a family should have. In Ethiopia, marriage is the destiny of nearly all people. 97% of women in Ethiopia are married at least once in their life (DHS 2000/05). The social pressure to have large families is very strong. The reproductive carrier of women starts early, and one pregnancy follows another with little thought of child spacing. The male oriented structure of the family and the expectation that the women is in charge of all household chores, absorbs her energy, and limits her participation in economic and political activities in the country. Figure 2, Determinants of High Fertility in Ethiopia Family planning CPR 15% Age of Marriage 16.5 years Education of Women 30.9% Tradition Family Structure Womens Role Empowerment Employment 45% Economy BPL 40% Infant mortality 77/1000 LB High fertility rate 5.4 Education discourages high fertility through economic factors in ways that it reduces the economic utility of children. It creates aspirations for upward social mobility and the accumulation of wealth. It also increases the opportunity cost of womens time and enhances the likelihood of their employment outside home. However the education level women particularly girls education is low (40%) in Ethiopia. Another strong factor underlying large family size preference in Ethiopia is parents dependence on children for social security. Children provide economic support in old age and help in emergencies or time of adversity, and take care of their parents by taking them to their homes. This expectation declines with level of increasing education (UNFPA 2008, Desta K and Seyoum G, 1998) According to the in-depth analysis of the DHS 2005 data, low lifetime fertility is observed among urban residents, those achieving secondary and above education, women who have frequent access to media, employed in the modern sector of the economy, and are getting married after the age of 18. High fertility on the other hand prevailed among those experiencing child loss, and women residing in the regions where values of children are supposed to be high. High fertility is also observed among women experiencing child mortality. Death of a child tends to increase lifetime fertility by 25 percent while the death of two or more children increases it by 45 percent among all women of reproductive age. Getting married at age 18 and later is also demonstrated to reduce fertility by 24 percent when compared to those entered marital life early. In countries like Ethiopia where contraceptive prevalence rate is low, increasing age at first marriage could reduce lifetime fertility by minimizing the exposure time to the risks of pregnancy (UNFPA 2008). A survey done in southern Ethiopia also showed important socio demographic determinants of fertility like poor educational status, absence of income, rural place of birth, early marriage, history of child death to be significantly associated with high fertility rate (Geberemdhin and Betre 2009). Low coverage of family planning service The service coverage and uptake of modern contraceptives is very low in Ethiopia. The majority of Ethiopian women (78 %) and men (76%) prefer to space or limit the number of their children they have. and have a potential need for family planning, 34% of currently married women have an unmet need for family planning (DHS 2005). If all currently married women who say they want to space or limit the number of children were to use family planning, the contraceptives prevalence rate of Ethiopia would increase from the current 15 to 49 percent. The family planning service was limited to urban facilities for a long time with limited access and coverage. It was practiced as a vertical program and mainly supported by external funding. Long term and permanent methods were limited to hospitals and health centres where trained and skilled health workers are practicing. Currently the contraceptive prevalence rate is 15 percent. Figure 2, Trend in CPR modern methods, married women: 1990-2005-Ethiopia Most methods used are injectables (61%) followed by the pill (25%). The use of long term and permanent methods is nearly absent: use of Implant among married women is 0.2 % while IUCD use with same group is 0.1% (DHS, 2005). Causes of low coverage of family planning service The causes for the low coverage of the service can be seen from two directions: organizational/institutional and community level causes. From the health service organizations the major factors include limited service outlets (failure to expand), lack of skilled human resources in the facilities which is due to shortage, lack of training, lack of motivation. Erratic supply of contraceptive due to inadequate and inefficient procurement and poor distribution system also needs attention. With respect to service delivery organization causes include lack of integration of family planning service, permanent assignment of staffs, poor coordination between public and private for profit and for non profit including lack of referral mechanism and inefficient use of available resources. From the community side, the diversified cultural and traditional practices in the different segments of the population plays role in hindering the use of contraceptives. Cultural barriers, partners and peer influence lack of adequate knowledge of the contraceptives, accessibility and acceptability, affordability, and perceived attitudes of service providers and rumours about contraceptives also important factors to be addressed for successful program implementation. Figure 5, Causes of low coverage and uptake of FP depicted in systems framework Consequences of high fertility The consequences of high fertility include unwanted pregnancy often leads to unsafe abortion attributable to contraceptive non-use, incorrect use, or method failure. High fertility also affects the well-being of mothers and their children. Maternal mortality and morbidity are strongly associated with high parity and early childbearing. High population growth will lead to increasing number of children who need schooling which the education sector cant satisfy. High parity restricts womens educational and economical opportunities, thereby limiting their potential for empowerment broadly, as well as their ability to safeguard the health and economic well-being of the family and community at large. Low educational attainment further perpetuates high fertility, as these women tend to have less knowledge of and access to family planning options. Environmental degradation and impact on health is also one of the long term effects of rapid population growth. It is also seen to strain the capacity of the government and non-governmental organizations to provide important social services such as schools, health care, clean water and sanitation. The growing population demand for land redistribution cant be satisfied and there will be rural urban migration, household food insecurity, high unemployment rate and other associated problems. Rapid and unhindered population growth is a significant factor in exacerbating food shortages in Ethiopia. Of the total population an estimated 12 million are facing serious threats from food insecurity and famine. More than the half of the countries under five children are stunted and some 45 percent are underweight (PAI 2005). Role of health extension workers in family planning service scale up Analysis of the DHS data Knowledge of family planning Adequate Knowledge about contraception among women and men is a major determinant of the use of contraceptive methods. The analysis of the data from the two demographic and health surveys shows that the percentage of women with knowledge of any family planning method showed an increased by 39 percent during the last 15 years, from 62 to 86 percent in 1990 and in 2005 consecutively. As shown in table 1, although knowledge of modern methods of contraceptives increased from 2000 to 2005, knowledge about injectables and condom has increased substantially among both women and men over the same period (MII 2007). As one of the important task of the health extension workers, they are playing a major role in transmitting knowledge in their specific community abut the different contraceptive methods use, side effect, and other important information. Even though there is no data currently on contraceptive knowledge, in the last five years between 2005 and 2010, there is much progress and increase through the expansion of primary health care coverage and access through health extension workers. Table 1, Knowledge of specific contraceptive methods among women age 15-49 and men age 15-59 Method Percentage of Women Percentage of Men 2000 2005 2000 2005 Any method 81.5 86.1 86.1 91.0 Any modern method 80.8 86.0 84.7 90.7 Female sterilization 23.1 18.4 32.6 26.4 Male sterilization 4.8 6.6 12.6 15.3 Pill 77.5 82.6 78.1 81.2 IUD 11.1 14.8 11.7 14.3 Injectables 65.3 80.9 62.2 79.0 Implants 13.6 22.4 13.9 23.0 Condom 33.0 46.1 64.7 84.2 Diaphragm 4.4 5.9 7.5 8.8 Any traditional method 24.3 20.6 48.0 39.2 Source: DHS data, Ethiopia trend report Current use of family planning Trend analysis of current use of contraceptive, provide insight into measuring determinants of fertility and helps to assess the success of family planning program. As shown in figure 6, current use of contraceptive methods among currently married women tripled in the 15 years between 1990 and 2005 from 5 percent to 15 percent. The increase is especially marked for modern methods. Current use of modern methods doubled during the first 10-year period and more than doubled during the last five years from 6 percent in 2000 to

Sigmund Freud Essay -- Biography Biographies Freud Psychology Essays

Sigmund Freud Works Cited Missing   Ã‚  Ã‚  Ã‚  Ã‚  Psychology and its evolvement in the U.S. and its culture exploded with the theories and writings of Sigmund Freud. America welcomed psychoanalysis as its new treatment for hysteria and mental illnesses. Society began to rely on psychoanalysts as not only their doctors but their personal consultants. A new outlook on the American culture and its thought began to emerge. Many found psychoanalysts to be aristocrats and others viewed it as a new tool of discovering the mind and how it worked. Psychoanalysis and psychosexual theories of Freud became the target for feminist uprisings during 1920’s and 60’s that changed American outlook on its culture and social roles. Freud and the emergence of psychoanalysis in the U.S. served as means of new treatment for the mentally ill, new careers and organizations for the psychology field, as well as the means to change American society and its culture. Psychoanalysis incorporates Freudian concepts of id, ego, and the superego in their relation to repression of human thoughts and emotions. According to Feud, the id represents a portion of the human mind where all the desires and pleasures are sought to be achieved by the individual disregarding the reality. The id is the selfish pleasure seeking device. The ego interacts with the id by bringing a sense of reality to the person’s mind that is acquired from an individual’s contact with the social world. â€Å"The ego attempts to reduce the tensions of the id, and it tries to do so by successfully dealing with the environment† (Nye, p.13). The superego makes the final decision of right and wrong. It is associated with morals and ethics most often acquired through parents. The superego represents the values and standards of the parents, incorporated into the individual’s own personality (Nye, p.14). This system of morals represents the conscious level of the person’s mind, while the id mostly lies within the unconscious. The ego, when faced with stress and inability to cope with stressful situations creates defense mechanisms that often lead to repression of thoughts, memories, and emotions (Nye, p.26). Psychoanalysis aims to discover each sector of personality and mind separately. In order to acquire access to the id, a person’s ego has to be penetrated due to the defense mechanisms it creates. By studying the superego, the present pe... ...y one thing, themselves. The whole America lay on a big couch, discovering itself and what it has forgotten, or better did not want to remember. And the women turned out to be just that. Psychoanalysis introduced a new way for women to fight for their power and sexuality. The culture that once revolved around traditional male values was altered once and for all with psychoanalysis and psychosexual Freudian stages as its trigger. In today’s society psychoanalysis plays a vital role as it incorporated into the culture. Psychoanalysts became people’s personal consultants and no longer specialized doctors needed only in extreme situations. The majority of society goes to see a psychologist or as today’s pop culture calls it a â€Å"shrink†. Many visit psychoanalysts to discover more about themselves, their personality and their hidden desires. Some just want someone to listen to their problems. Whatever the reason may be, psychology has a new meaning in to day’s society, economics, politics, and culture. It’s the new era where the person is looked at from three angles, the mind, the unconscious, and behavior. Freud introduced the couch while America laid down only to wake up a new nation.

Baseball Compare And Contrast

Baseball and Football share some qualities, but they also contrast each other in many ways. Baseball requires you to have skill, knowledge, and think on the spot, however Football requires you to be fierce and get ready for the next down or else. Baseball you have to throw, hit, catch, and run around the bases till you get to homMr. Crabtree e plate, and get a run. while, in Football you have to throw or handoff, put trick plays in the offense, run, tackle maybe even a big hit so that person goes to the hospital, and go 100 yards down field to get a touchdown, to get 6 points.Some people think of Baseball as â€Å"OH Yeah, lets go run, and catch balls. Oh wait and also hit them. †, well no in baseball you have to keep practicing just like any other sport to overcome your opponents, and train to become better, than the person in front of you. Baseball is the sport that you need to know the scenario that is occurring, and what is your next move. You need to understand your game plan find a approach towards trying to hit the baseball.Baseball would require you to understand the sport which is quite simple. Football is the sport that you need to know the game plan, the next play the will get your opponent so that you can gain more yards or get a touchdown. In Football you need tremendous strength to be able to overcome your opponent , or just simply get in there heads. Each Football has their strengths to be able to overcome their opponents either strength, speed, or a game plan it could possibly be that a team as all of these qualities.Football gives you the attitude that you have to be mentally tough and be able to destroy someone when you tackle them. Football has the reputation of having to be ruthless and tough. On the contrary, Baseball gives you the attitude that you have to mentally tough and be able to have a plan of how you will overcome your opponent. Baseball has a reputation of America’s old time sport that you can enjoy which is more ple asurable, than getting tackled every play jeopardizing your body. Baseball and Football contrast each other more than the compare to each other.Football is more horrendous, while baseball pleasant so you can enjoy the game instead of watching your back at all time. In both of the sports you need skill, strength, speed, and mentally tough. In both of these sports they push you to your limits an arise different types of competition towards others and or teams the you want to compete with. In Baseball you can become very quick because there isn't much pressure on you, but in football the pressure is shared through the whole team to to work together or else nothing will work.

Porter Five Forces Analysis Essay

The entrenched position of the Indian market leaders in IT industry like TCS, Infosys, Wipro, CTS, Tech Mahindra; The changing environment demands fresh thinking to gain the cutting edge advantage. This paper attempts to look at the various macro and micro environmental factors operating in the industry using. The model of strategic analysis by Michael Porter, i. e. to analyse the bargaining power of buyers and suppliers, the threat of new entrants, threat of substitutes, intensity of rivalry, impact of technological changes, growth and volatility of the market and the influence of government and regulatory interventions. These variables affecting the industry have been categorised as favourable or adverse depending on the influence on the profitability of the industry. Some strategic initiatives, which can be adopted, to leverage the favorable forces and prevent the adverse ones have been identified. This paper attempts to analyse the various macro and micro environmental factors operating in the industry to provide a basis for devising strategy. IT INDUSTRY OVERVIEW INTRODUCTION India IT industry is one of the world’s successful information technology industries. Measured by the age of many industries, the IT industry in India is still in its infancy. Yet its growth and development has caught the attention of the world so much so that India is now being identified as the major powerhouse for incremental development of computer software. The reason for this attention is not the actual size of the industry but its rapid growth rate over the nineties and subsequent decade. It has grown from US $ 150million (source: NASSCOM) in 1991-92 to US $ 64 billion in year 2008. The industry’s contribution to India’s GDP has grown significantly from 1. % in 1999-2000 to around 5% in FY06, and has been estimated to cross 5. 5% in FY2010. The sector has been growing at an annual rate of 28% per annum since FY01. The Indian IT industry can be mainly categorised into following sectors IT services, IT enabled services and BPO, Research & Development, Software Product and Hardware. IT INDUSTRY PERFORMANCE The size of the Indian IT industry, accordin g to NASSCOM, is US$ 64 billion as of year 2008. It has been growing with an annual rate of 28% since 2001. The Indian IT industry can be broadly divided into two markets: domestic market and exports market. The elements of each of the above forces and the extent and /or effect of each element in the context of the IT industry have been analysed and enumerated below. Porter’s framework, however, does not address three important variables variables-Government and Regulatory Interventions, Technological Changes, and Growth and Volatility of Market Demand. These variables have been included in the model proposed by George Day (Day, 1990), which evolved from Porter’s model and have been analysed in this study study. Aparna Parthasarathy –PGXPM 05-Term5 Page 5 Strategic Management – Industry Analysis Assignment 2009 Â  Degree of rivalry denotes the intensity of competition within the industry. As the industry is still in its growth stage, there is enough room for expansion for existing players and new entrants. With the entry of many multinational companies (MNC) are opening their operations in India to leverage the low cost advantage provided by India, has increased the completion ratio (CR) of the industry. Also as there is no huge capital investment required to start a new company, the industry see a very large numbers of small and medium-size companies operating in a niche market. Presence of such large number of players has made the industry as one of the most competitive industry in the market. : High Commoditized Offerings low-cost, little differentiation high industry growth Strong Competitors Few number of large companies Numerous or equally balanced competitors Lack of differentiation or switching costs Capacity augmented in large increments High strategic stakes EXHIBIT: Â  Aparna Parthasarathy –PGXPM 05-Term5 Page 6 Strategic Management – Industry Analysis Assignment 2009 Â  We choose the top 3 IT companies from above pie chart for the analysis. Predicting what will come in an industry that evolves on an almost daily basis is a thankless and almost futile task. Things change at such a rapid rate, and many of the technologies are so fluid, that a shift in direction can occur in weeks rather than months. If we think that today’s Internet and e-commerce opportunities are technically advanced, we have not seen anything yet. Not only will the existing uses of the Internet get more and more advanced, but new ways will be found to exploit the opportunities it provides. The delivery of these services will not just be dependant on new formats and programming, but also on the mediums that deliver them. For this to happen, certain changes will need to take place, not just technological, but legal as well. Protection of consumers needs to be examined, as well as